The launch of a « box”: the MLP success story
Problematic
The MLP start-up gets known by marketing theme gift boxes for which you can subscribe, starting with the famous “little box”. What was at stake and still is, is to provide each time all the necessary elements in a very short time.
Solution
Primway gets along MLP since the launching of the concept. With a very tight schedule to protect the product and send it quickly to subscribers, the company had to collect labels, stickers, notebooks, product cards, beauty cards, personalised cards… Thanks to its offset and digital impression capacities, Primway could answer positively to MLP demands.
Result
The first small box was launched with success and immediately charmed the users. Since then, MLP and Primway have continued their partnership.
